Toni Calderon – PR Representative

 

Toni Calderon is the President and Owner at Casus Management Inc, a motorsports consulting company which current clients include Conquest Racing, Luis Diaz, Ricardo Gonzalez, Mission Foods, Dojupa Group, among others.  He was born and raised in Mexico City, and graduated from the University of Texas at Austin with a Bachelors of Science in Advertising.

In 2007 he founded Casus Management and has focused on various different racing series including IZOD IndyCar Series, American Le Mans Series, Grand-Am, Atlantics, FIA World Endurance Championship, etc.  In 2005 he was hired by Forsythe Championship Racing as Marketing Manager and PR Director and worked with some of the top drivers in the industry including Paul Tracy, A.J. Allmendinger, Oriol Servia and Mario Dominguez.  He began his motosports career in 2003 when he helped bring Corona on board as a title sponsor into the Champ Car World Series with driver Rodolfo Lavin. For the next two years he focused on growing this sponsorship in the USA, Mexico and Canada and was responsible for developing the PR, marketing and activation campaigns while coordinating with the various distributors and importers of the beer.